Dunlop Manufacturing, Inc.


Dunlop Manufacturing, Inc. is well-known by guitar players around the world. The company is most famous for its wah-wah pedal, the Dunlop Cry Baby. They also manufacture or distribute a wide range of other guitar products including guitar slides, capos, picks, straps, strings, maintenance products, and accessories such as pick holders, strap locks, etc. They make signature products bearing the names of famous musicians such as Jimi Hendrix, Buddy Guy, and Slash.

Dunlop is headquartered in the Bay Area of Northern California. Their products are sold around the world.

In early 2008, Dunlop concluded a multi-year search for new accounting, distribution, and manufacturing systems with the selection of SYSPRO software and Systems Advisory Services. Their previous systems simply did not have the flexibility or provide the tools to enable Dunlop to continue its growth. Among the reasons for the selection of SYSPRO were:

The ability to support continued business growth without significant increases in staff head count;
Strong manufacturing functionality fully integrated with all other departments across the company;
Increased efficiencies through the use of an integrated system without relying on spreadsheets and other offline, manually prepared, documents;
Timely, comprehensive, and accurate reporting; and,
Strong implementation project team.

Today, in addition to the core manufacturing, distribution, and accounting modules, Dunlop has implemented or is in the process of implementing many of SYSPRO’s add-on products including: CyberStore e-commerce web store and the Customer Relationship Management (CRM) system.